Eugenia Kim & Cynthia Vincent for Target

eugenia-kim-for-target-06Target and Here Comes Gina are really on the same page lately.  It's been only a little while since we wrote about finding the perfect summer hat, and Target is granting our wish with the launch of a diffusion line by Eugenia Kim!

Eugenia Kim is a New York milliner whose pricey hats sell for hundreds at luxury retailers like Barney's and Net-a-Porter (example: the $280 EK striped hat in our summer hats post).  As expected, Kim's Target pieces will set you back only $14.99 to $19.99.  This isn't Kim's first run at offering budget-friendly pieces; the designer teamed up with Urban Outfitters last year, and the hats were adorable and the quality was high (I picked up one on major sale).  If the sheer affordability of these hats isn't convincing enough, Eugenia Kim's retro style is worth a trip down the shiny white tiled Target aisles.  The floppy hat above is right in line with my summer beach wardrobe and looks strikingly similar to a hat Kate Hudson was recently spotted wearing in Miami.  A few more EK + Target looks below: eugenia-kim-for-target-03eugenia-kim-for-target-05Check out the full Eugenia Kim for Target lookbook at Nitrolicious.  At these prices, why not give a fun summer hat a try?

The fun doesn't stop with hats - Target has enlisted Cynthia Vincent for its fifth footwear designer collaboration, and, in the words of CF, "It's about damn time Target got some decent shoes again."  Luckily, Vincent is offering replicas of her expensive shoes for a steal; wedges cost only $29.99 and flats are priced at $24.99.  Below, the gladiator wedge sandal (also available in black and yellow), which is a prettier version of Vincent's $415 Luella sandal:CynthiaVincentWorth checking out, no?  Both lines officially launch this Sunday, April 18 but, as expected, the new wares have been spotted in stores already.  Get moooooving!