Target on Gilt Excites, Confuses HCG

giltgroupeThis is strange.  But cool - we think. Three highly anticipated and not-yet-released Target collaborations - bags by Mulberry, clothing by Tucker and housewares by John Derian - are being offered exclusively on Gilt Groupe this Friday, August 20 at noon before they hit stores.

Full disclosure: we love Gilt and the adrenaline-pumping flash sales the site offers every day at noon. We hate how the site sometimes crashes and how all the good stuff is already sold out or "in members' carts" at 12:01 p.m. But while Gilt's partnership with Target is a creative way to expand Target's reach (if that's even possible) to an audience already obsessed with online deals, we're not sure we buy into it. The quality of the pieces in each Target designer collection greatly varies. As we've all learned the hard way before, just because something looks cool online doesn't mean it will have the same effect in person. Plus, isn't half the excitement about a Target collaboration getting pumped in the days leading up and stalking your local store like a psycho? This whole Gilt thing really messes with that routine. In the very least, the Gilt/Target pairing will help us learn more about the wares before they hit stores, and we welcome the advance knowledge.

If you'd rather wait to peruse the goods in your Target store, John Derian for Target launches on September 5, Tucker (the upcoming collab we're most excited about) launches on September 10 and Mulberry launches on October 10. If you end up shopping Target on Gilt this Friday, holla at your girl!