Party Rockin' at Athleta

IMG_1473Athleta has arrived in Philadelphia! HCG stopped by the active wear brand's opening party last night, and the placed was packed. Champagne was flowing, cash registers were ringing and yoga pants were flying off racks. As a fitness fanatic and recent fan of Athleta, I couldn't be more excited about this welcome addition to Walnut Street. I picked up a few Athleta pieces while in New York in September, and they immediately became part of my workout wardrobe rotation.

Athleta has created a very cool atmosphere in its stores. Outfitted in rustic wood, thoughtful fixtures and semi-industrial lighting, these shops have a unique and warm feel. Check out the incredibly cool register counter:IMG_1442Athleta doesn't have an ordinary dressing room, it has a Fit Studio (fancy). Much like the lovely woman lounging in purple in the photo below, Joe Colantonio enjoyed the comfortable seating in the Fit Studio when HCG visited the Upper East Side Athleta recently. So Philly husbands take note: you'll have somewhere to sit while your woman shops!IMG_1441IMG_1459The Fit Studio also houses an impressive inventory of intimates and loungewear - the lady who works out hard should also relax hard (and wear well fitting undergarments).IMG_1456IMG_1458As expected, this new Athleta store has a vast selection of yoga and running pants, and plenty of sales associates were on hand last night to help find sizes and styles.IMG_1451Fans of puffy vests, rejoice! Athleta has many from which to choose.IMG_1445IMG_1462A few more photos of the scene last night:IMG_1460IMG_1468IMG_1463In addition to being generally awesome, the Athleta opening was also HCG's second experience on a step and repeat (the first being Lucky FABB). Posing with other people is definitely easier than posing alone.IMG_1474From left: Philadelphia magazine Lifestyle Editor Emily Goulet, Athleta PR and Communications Manager Callie Canfield, Philadelphia magazine Health and Fitness Editor Emily Leaman, HCG and Athleta VP of Marketing Tess Roering.

Like the Philly HCG community, HCG readers in DC are in luck - Athleta opened in Georgetown today. Check it out!